Carlota – Ever since I was little, art and design, in one way or another, have been part of my life. Boxes with unique shapes and openings have always fascinated me, and around the age of 10 I started collecting clothing labels because I loved the different textures of the paper and the finishes. But it wasn’t until I started playing around with a computer and using it to create presentations and laying out school works that I realized I wanted to become a designer.
Mercè – When I was a kid, I was extremely passionate about drawing, photography and architecture. As I grew older, I knew that I had to find the perfect mix of everything that I loved and, finally, I chose to study Graphic Design. While I was getting my degree, I realized that the packaging field was what interested me the most; at the same time, I liked to create projects that were not only structurally real, but also graphically so. After that, in order to specialize in this area, I got a Master in Packaging design for the food and wine industry.
How would you define your vision of design, your style?
C – Overall I would say that my approach is based on conceptual thinking, idea before aesthetic. I believe in creating meaningful graphic and structural solutions. Sustainability is also a key in my work, and I always take into account the environmental impact of the project and think about ways to reduce it.
M – For me, I see each project as a whole. Obviously, that depends on the project, but I think that a good design is the union of its conceptual, functional and esthetic parts. Everything has to make sense and have stability. I also always try to innovate using new graphic and structural formats.
For the future, what are your professional projects?
C – I will definitely continue improving my skills. But my goal, as I learn more about sustainability and ways in which design can help us modify our everyday choices and actions, is to change clients’ mindsets and to help them evolve into eco-friendly and more respectful to the environment businesses.
M – I want to continue learning, acquiring new knowledge and abilities. I would like to project a more functional type of packaging to help the final consumer and also keep working on the creation of biodegradable containers to avoid consuming plastics. We have to keep educating society on ecology, respect to the environment and functionality.
What do you like the most in your job?
C – I’m a very curious person and always enjoy learning new things so I absolutely love finding new printing methods, materials and experimenting, as well as collaborating with amazing people with different approaches and ideas.