June 24, 2020

Carlota Carrillo and Mercè Puig

Seré Breve (I’ll be brief) is a wine collection thought to be gifted. The won’t be commercialized. Enology students from University of La Rioja wanted to gift the wines they produced to their friends and family and required a unique packaging. We opted for a minimal approach and, inspired by the greeting tags often seen in gift wrapping we came up with a packaging that consists of a label with removable tags that allows the user to personalize the bottle with a message of their preference. A doctor’s bag shaped case hides and gathers the wines generating a sense of surprise.

Seré Breve consists of a personal unpretentious project. Its sole goal is that of transmitting a message of gratitude or affection to a loved one without beating around the bush.


Student – Concept project
Program: Master’s degree in structural and graphic packaging design for the food and wine industry
University: ESDIR (Escuela Superior de Diseño de La Rioja)
Year: 2019

Designer : Carlota Carrillo and Mercè Puig

Location : Logroño, Spain

Project : Seré Breve