Raw Halo pushes raw, vegan chocolate to a new level in terms of taste, quality and ingredients – all without sacrificing on flavour. Having solidified its position as a market leader in the niche vegan chocolate market, Raw Halo approached B&B studio with a challenge to help showcase the unique quality of the product whilst simultaneously bringing the brand further into the mainstream.
B&B have repositioned the brand to celebrate the fact that it is kinder to your body and the planet, meaning people can feel good about indulging.
The premium chocolate category is closely aligned with luxury, and has followed its evolution from exclusivity and affluence, to exoticism and craft, to an emerging focus on health and wellness. The new visual identity for Raw Halo puts the brand at the forefront of this shift, raising the bar with an aspirational chocolate that benefits mind, body and spirit.
The new design combines the reassuring familiarity of mainstream chocolate design cues with a modern vibrancy. Bold typography creates a ‘halo’ in the negative space, and a radiant colour palette showcases the positive and celebratory quality of the product. Foil and embossing brings a touch of luxurious shine.
Raw Halo’s packaging is 100% recyclable and entirely plastic free. On the inside of the wrapper are details of the brand’s ethical credentials, from how the ingredients are sourced to the production process and a partnership with charitable organisation One Tree Planted. Captured in the brand’s bright and honest tone of voice, this inner detail allows the design of the outer pack to remain pared back with the brand name and logo taking pride of place.
Designer : B&B studio
Location : London, UK
Project : Raw Halo – Chocolate for your mind, body and spirit