May 24, 2021

Tiare Hernández Payano

Discover the interview with Tiare Hernández Payano:

How did you become a designer?
Ever since I was young, for some reason, I always thought I would end working in something related to art and design. As I grew up and explored new interests and hobbies, I developed a passion for reading, so one day when a friend from school told me that art directors from publishing houses get to read many books before publication, I thought of the position as my dream job. To reach my goal, I pursued a Graphic Design degree, and in the middle of it, I was introduced to the concept of Branding and the power of ideas which made me fall in love all over again with design.


How would you define your design vision, your style?
I believe that all design must have a value or message to communicate, that every piece implies a well-thought direction. I’d define my style as the harmony amidst Ideas and aesthetics. I really enjoy creating brands that can evoke a minimalistic rhythm with charming colors while also giving it that Caribbean touch. That’s why when working with a client, my main focus is always creating meaningful designs that tell their story and dreams without compromising innovation.

For the future, what are your professional projects?
I’m looking forward to seeing what new ideas my brain comes up with. Working on collaborations is something I’ve thought for a while that I would like to dive into, so I’m just wide open to see what new adventures, opportunities, and unique projects 2021 will bring to the table.

What do you like the most in your job ?
I think the thing that resonates the most with me is the process of discovering how I can transform ideas and concepts that might not seem to hold a common thread into cohesive pieces of work that tell a story in a uniquely visual way. Besides that, I also love that my work allows me to learn about different industries and the whole process of creating a brand from scratch until it’s a full-fledged piece of art.

You can find out more on Behance : tiare