Discover the interview of Pati Zywert – Denomination:
How did you become designer?
I’ve always been drawn to art, design and typography from very young age and that led me to study design. I’ve been lucky to be able to turn my passion into what I do every day for my living.
How would you define your vision of design, your style?
I don’t have one particular style and at Denomination we don’t have a set house style either: we look at a new project with an open mind as each brief and brand are different and unique – and that inspires the thinking and choices of aesthetic approach.
I personally have a strong passion for lettering and typography which often influences my work.
For the future, what are your professional projects?
With the ongoing shift towards more sustainable practices in the whole design industry, particularly in drinks design, I’m very excited about the projects we’ve been involved in at Denomination and the fact we were granted Climate Neutral Certification last year. I’m very passionate about the work we do in this field and there is a lot more on the horizon!
What do you like the most in your job?
Every project is like going on an adventure – full of fascinating discoveries and interesting people: even though we work in a very specific field of drinks design there is always something new to learn with each new brief.