Discover the interview of Norlo Design – Anna Long & Tevon Berka:
How did you become designer?
Our Art Director and Owner, Anna, started her graphic design journey in college. Having an extensive background in fine art, she received a Bachelor of Fine Art in Graphic Design from the University of Iowa. She was hired by a local brewery in her college town while in school and quickly fell in love with package design after creating multiple beer bottle and can labels. She never looked back, and continued her way blazing the industry by founding Norlo Design, a creative agency that specializes in the unique needs of the craft beverage market!
How would you define your vision of design, your style?
Our vision & design style is an accumulation of illustrative, bold, and playful design that is both captivating & conveys a colorful and unique visual message. A strong focus of our design process is working with strong intentionality and high attention to detail so that we can highlight the clients’ stories while delivering a beautiful design that will sell well in the market.
For the future, what are your professional projects?
For the future, we are excited to keep paving the way in the craft beverage industry. We look forward to continuing with some really exciting craft beer and coffee packaging projects as well as translating our vision over into new markets like tea, water, spirits, wine, etc. We are also looking to expand into the stationary/greeting card industry with a unique and upcoming project opportunity!
What do you like the most in your job?
We really like the ability to create and see our work out in the market. The feeling of seeing something you put a lot of time and energy into out in the real world for other people to consume and enjoy is amazing! Our industry is full of wonderful people that are also passionate about their craft and we love working with them so that we can help bring their visions to life!