How did you become designer?

When I was 16, I attended a school that was specializing in arts and design and studied visual arts for six years. But I believe I fully understood what design is and who I am as a designer much later, when I started gaining real working experience. I was lucky being surrounded by top professionals who showed me how powerful design can be, how creative ideas and visual language can communicate things that are impossible to communicate in any other way.

How would you define your vision of design, your style? 

For me it’s all about creative concept. No matter if it’s a big project, like brand identity, or a simple promo single-page thing, it always works better when there’s some underlying idea that influences every decision. In some sense, it’s like every time creating a micro universe with its own “laws of nature”.

For the future, what are your professional projects?

I think I will work more on brand identities, polishing the art of developing creative concepts, also I am writing a book based on my teaching experience, where I will share practical advices on how to create great visual designs.

I love the process of working on creative concepts. There’s always a moment, after some thinking — absorbing and processing information about client’s business — when I start seeing how to translate it into visual language, some core idea that very quickly in my head grows into the whole visual system. Another wonderful part of my job is people. As an independent creative, I meet a lot of different teams, and very often it’s very smart, nice, interesting people. We create something great together, and quite regularly there’s that sense of magic in the air.