Discover the interview of Lefteris Panagoulopoulos in Greece.
How did you become designer ?
The beginning came when I got a pencil for the first time in my life … since then all I remember about myself is drawing. Thoughts, favorite cartoon heroes, abstract images filled my notebooks, books, and walls as the years went by. My continuous involvement with painting, drawing, and arts was what lead me to graphic design. Each project has limitations. Taking advantage of these, realizing them and give creative solutions is an opportunity that graphic design gives me and that is what fascinates me.
How would you define your vision of design, your style ?
Design is not and should not be treated as a luxury. It is the ‘first impression’ of any product and service and I would say it is a necessity. In my personal view design must first and foremost serve the goals that the customer sets himself. What is the product? In what market will it move? Which is the target audience and who is the competition? These are a few questions to be answered. The aesthetic effect is resultant of all these, and it is them which will increase the value of the product. So I have to adjust my ‘style’ on a case-by-case basis. When the directions and the freedom you have in designing, are balanced between them, then the results are very good.
For the future, what are your professional projects
What do you like the most in your job ?
Many things. The ability to express me. Everyday creativity. The brainstorming. Many completely different projects run alongside, with specific deadlines to keep you alert. The challenge of finding solutions that will catch the eye of the consumer. The smile of satisfaction of our customers when they see the acceptance of our joint effort.