Discover the interview of Karolina Król:
How did you become designer?
Before working exclusively in the design world, I studied business, psychology as well as design. I spent over 10 years marketing products in companies such as Unilever, Avon, and Nestlé. It’s where I learned the intricacies between design and a target audience and how essential they are in generating a buzz, building a rapport and ultimately, growing a business. After years of a successful career in business, while being drawn to storytelling through art and graphic design, it wasn’t until I started working closely with designers at work that I realised that I could combine my fascination with business strategy, marketing, and design to offer a truly valuable service. And this gave rise to the creation of my own design studio.
How would you define your vision of design, your style?
I run a strategic branding and graphic design studio creating minimalist brand identities and natural, custom-illustrated packaging design for eco-friendly and sustainable brands. I create unique visuals over multiple mediums for brands that are committed to their values—one of these being the environment. Working with natural, modern and minimalist design elements, my creations are refined and handcrafted to ensure a natural look and feel that resonates with the environmental values of my clients.
For the future, what are your professional projects?
I feel very fortunate that the sustainable qualities of my work seem to attract similarly minded people. I personally believe that sustainability is the best way forward—both for the us as individuals, and for our businesses—and I’m very happy when I have a possibility to work with people who share the same values. I love designing for natural, handcrafted, sustainable products, and working the concept of ‘reduce, reuse & recycle’ into a design system. I always try to develop packaging that is made using eco-friendly or recycled packaging materials, and environmentally-friendly methods of printing with vegetable or soy based inks. I also always try to think of ways to design reusable packaging that while being more eco-friendly, at the same time extends the brand experience and gives the audience something more. And this is what I want to continue focusing on in the future.
What do you like the most in your job?
What I love most about what I do, is helping present the world with brands that care for the environment. It’s one of the most satisfying feelings to help create the face of a brand that has the longevity of the planet as the ‘why’ of what they do.