Discover the interview of Jennie Potts – B&B Studio, located in London, UK.
How did you become designer ?
Fortunately, at the young age of 18, I picked a great university – the university of Central Lancashire in Preston. It is highly regarded for graphic design and it was there that the value of ideas was instilled in me. The course offered a ‘placement’ year which brought me down to London to experience the real world agency environment. This experience was invaluable and I began to really learn what being a designer is all about. I understood the need to keep hold of idea based creativity even when the requirements of the business make this challenging! Today, I feel very grateful to work for an agency that puts creativity and ideas top of the agenda. After university I got a job at Turner Duckworth where I worked for 6 years. I joined B&B studio in 2016.
How would you define your vision of design, your style ?
I am a firm believer that good design always starts with a great idea that is beautifully crafted. I work on many different brands and rather than focus on a personal style, I make sure that I understand the individual truth, essence and personality of the brand I am working on. Every design should feel unique to its brand. As a designer it is important to be able to adapt your style of work depending on the brand ethos and objective. However, looking at my portfolio there is a notable simplicity to a lot of my work. A brilliant idea communicated with simplicity tends to be the work I admire.
For the future, what are your professional projects ?
I believe that design is a key catalyst for positive change and I don’t want to just be creating more brands that people don’t need. I feel very lucky that at B&B studio I am able to work on brands that I believe in. All my future projects are exciting in that they are offering a better way for consumers and the planet.
What do you like the most in your job ?
At B&B studio we work with brave brands that understand the power of design and want to challenge the conventions of product or aesthetic. For me, the best thing about my job is having the opportunity to work with businesses whose mission it is to create social, behavioural or ethical change for the benefit of people and the planet. As designers, it is great when we are able to create design that looks fantastic, but also makes positive impact and enriches people’s lives in some way.