Discover the interview of Henrik Nielsen – The Pony:
How did you become designer?
I have always been fond of creating stuff and in my teens, I became very intrigued by how people perceived objects in a visual context. Therefore, I studied Brand Management to better understand as well as establish and create a more strategic approach to my instinctive interest in design.
How would you define your vision of design, your style?
Thoughtful and distinct. The essence of my work lies in the dialog with the client. I always strive to transform their words and desires into a creative and strategic context that moves them closer to their goal by elevating their brand and purpose in a relevant way.
For the future, what are your professional projects?
Staying curious and ambitious.
What do you like the most in your job?
The feeling when you create something that amplifies purpose and engagement in a simple and meaningful way. I also like the fact that I get to meet and talk to clients who are ambitious and passionated about their profession.