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September 15, 2025

Gaya Khachatryan

Discover the interview of Gaya Khachatryan:

How did you become designer?

I didn’t really “become” a designer—it was always there. As a kid, I was constantly observing details others skipped: the shape of a leaf, the typeface on a box, the color of evening light. Eventually, that curiosity turned into a habit, then a skill, and slowly into a profession. I studied, experimented, failed, and kept refining—not just my technique but also how I see the world.

How would you define your vision of design, your style? 

My vision of design is rooted in calmness, clarity, and connection to nature. I’m drawn to softness—visual and emotional. For me, design isn’t about decoration, it’s about intention. I love when a visual feels quiet but speaks volumes. My style tends to be minimal yet warm—organic textures, soft color palettes, and an emphasis on breathing space. It’s about creating feeling, not noise.

For the future, what are your professional projects?

I’m currently exploring the intersection of physical and digital design—objects that feel alive, packaging that tells a story, and visual systems that are as intuitive as they are beautiful. I want to work more on products that promote slowness, reflection, and emotional presence—whether it’s through a tea brand, a scent-based experience, or interactive visuals. Collaborations with like-minded artists and brands are also a key part of what I’m dreaming up.

What do you like the most in your job?

The silence before starting and the emotion after finishing. I love that moment when an idea becomes tangible—when something abstract becomes a form others can feel. Also, the freedom to move between media, to switch from texture to typography, from motion to stillness. But maybe what I love most is the chance to connect—with people, with stories, with senses.




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