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May 25, 2026

Estudio de diseño Pablo Guerrero

Discover the interview of Estudio de diseño Pablo Guerrero!

How did you become designer?

In 1991, I completed my university degree in Advertising and began working as an Art Director in agencies and graphic design studios. A few years later, our studio became specialized in the design of album covers for all kinds of music, primarily Pop, Rock and Electronic. This was a wonderful training ground for creativity and required meticulous learning of printing techniques.

How would you define your vision of design, your style? 

I think the word that best describes our style is eclectic. We enjoy mixing elements from different styles to convey stories more clearly.
We always aim for expressive typographic choices and a clear information hierarchy.
Our forte is creating brands that tell compelling stories, bringing them to life through packaging.
That’s why we always ensure that the graphic design brings this narrative to life with brilliance.
We are delighted when our work is translated to paper and ink.
We love Gutenberg!

For the future, what are your professional projects?

Going forward, we would like to work on branding & packaging projects for soulful brands, regardless of their size. We are currently focusing on wine and spirits, as well as artisan and gourmet products such as cheese, honey, olive oil, among others.
Our goal is to stay on this path, bringing even more value to these kinds of projects.

What do you like the most in your job?.

What we truly enjoy as a studio team is learning from every project. The process of researching, comprehending and visually developing a story is a constant educational experience.
Along the way, we also cherish the relationships we build with the people behind each project. And it brings us great joy to see how we are helping them towards reaching their goals.
If, on top of that, our work gains visibility and recognition, it becomes all the more gratifying




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