How did you become designer?

I discovered graphic design in high school.
What fascinated me immediately was the idea of creating something from nothing.
I became completely immersed. I would spend nights teaching myself Photoshop, exploring HTML, and building my first projects just to understand how things worked.
At first, I resisted the idea of turning this passion into a career. I was afraid that formalizing it would take away the magic. But design kept calling me back.
I eventually pursued a Master’s degree in Visual Arts, where I explored multiple disciplines, from drawing and painting to photography, video, and digital design. That multidisciplinary foundation still shapes the way I approach my work today.

How would you define your vision of design, your style? 

My work is both editorial and deeply emotional.
I’m drawn to a form of elegance that feels quiet, intentional, and timeless. Where typography and imagery carry most of the narrative. I’ve always had a strong sensitivity to type; choosing the right typography often becomes the anchor of a project.

A lot of my inspiration comes from the past: old books, vintage magazines, historical design systems. I’m fascinated by objects that carry memory and depth. I own a few French magazines from the 1920s that I return to often; they remind me that great design transcends time.
Beyond aesthetics, my approach is rooted in understanding. I don’t design to decorate. I design to reveal. My goal is to uncover what makes a brand singular, and translate that into a visual language that feels both refined and meaningful.

For the future, what are your professional projects?

Recently, I started focusing more deeply on packaging design, and it has completely expanded my perspective.
It introduced a new dimension to my work: more tactile, more physical, more connected to how people experience a brand in real life. It’s an area I’m eager to explore further.
In the coming years, I want to develop a stronger expertise in this field, collaborate closely with manufacturers, and understand the production side as much as the creative one.