March 18, 2024

DDH Branding Consultancy - Julia Brailovskaia

Discover the interview of DDH Branding Consultancy – Julia Brailovskaia :

How did you become designer?

Established in Amsterdam in 2003, DDH Branding Consultancy serves as a dynamic hub for creative ideas in the branding industry. While I don’t have a background as a designer, our agency thrives on collaboration, fostering an environment where we collectively strive to achieve excellence. My personal motivation for entering the industry stems from a constant drive to envision better futures for brands and to translate the aesthetics of the world around us into impactful designs.

How would you define your vision of design, your style? 

In terms of defining our vision of design and style, at DDH Branding Consultancy, we prioritize the consumer experience. Our approach centers around understanding how consumers perceive the products we design and what resonates with them. Therefore, our focus extends beyond creating visually stunning designs; we aim to ensure that our designs effectively communicate with and cater to the target audience. Our goal is to provide clients with unique, fresh, and clear designs that align with brand’s identity that sells.

For the future, what are your professional projects?

Looking towards the future, our professional projects at DDH Branding Consultancy involve pursuing more challenging and unique opportunities to expand our global presence and assist brands in building and solidifying their identities. We are particularly focused on ensuring that more brands can effectively communicate their unique identity through innovative packaging designs. Our aim is to continue pushing the boundaries of creativity and functionality in design, ultimately empowering brands to connect more deeply with their target audiences and stand out in the competitive market landscape.

What do you like the most in your job?

What I appreciate most about my job is its dynamic nature. Trends are constantly evolving, and staying ahead of them is crucial to maintaining a competitive edge. Witnessing brands evolve and grow from simple ideas into market leaders is truly rewarding. Additionally, being entrusted with the responsibility of designing brand identities, which serve as the first point of interaction with the consumer, adds an exhilarating dimension to my work. There’s a profound sense of fulfillment in seeing how our creations resonate with customers and become widely appealing.