How did you become designer?

I don’t remember a moment when design entered my life. It was always there. From a very young age, I was drawn to shapes, colours, images, and the way they communicate without words. Studying Visual Communication at Vakalo gave form and structure to something that already felt instinctive.
Very early on, I started working in magazines and later in advertising, which taught me discipline, rhythm, and responsibility. Design stopped being only expression and became away to think, to listen, to translate ideas into something meaningful and functional. In that sense, I didn’t choose design. I grew into it.

How would you define your vision of design, your style? 

For me, design is never decoration. It is positioning, attitude, and dialogue. My vision of design is deeply strategic but also emotional. Strategy comes first. It defines the path. Creativity then gives it soul. Stylistically, I don’t believe in a fixed personal signature. Every brand has its own voice, its own needs, its own truth. My role is to decode that and give it a clear, strong, contemporary expression. What remains constant is my insistence on clarity, depth, and meaning. Design must work, but it must also stay with you.

For the future, what are your professional projects?

I’m interested in going deeper rather than broader. Deeper into brand transformation, into projects where design is not just an image but a strategic tool for growth, sustainability, and cultural relevance. I’m also very invested in creating platforms that allow experimentation, dialogue, and research within the studio. Projects like Metaphorm are part of this need. They allow design to step outside the commercial framework and become a space for thought, collaboration, exploration, experimentation. Staying curious, disruptive, and honest is what I want to keep for the future.