Discover the interview of Anna Lindner:
How did you become designer?
At first, I actually wanted to become a photographer and studied photography for a couple of years. But back then (long before Instagram!) it wasn’t easy to find a creatively satisfying photographer job unless you dared to go freelance.
My photography teacher was also head of the graphic design program at my university, and she recommended me to try graphic design. I applied with a photo book since I didn’t have a design portfolio, and got admitted in the last minute. But once I started, a new world opened up, and my photography background has also been very useful in the graphic design field.
How would you define your vision of design, your style?
Colourful, bold and simple. I have a thing for retro aesthetics and often find visual inspiration in movies like Scarface, American Psycho and everything by Wes Anderson.
For the future, what are your professional projects?
There is a bunch of exciting things happening at Bodegas Neleman where I work right now, keep an eye out at www.instagram.com/nelemanwines! Aside from that, I’d like to find more time for illustration. As a student, I often incorporated illustration into my work. But in my professional life, the work environment is often more fast-paced, and it can be difficult to find room to go deep into detail and experiment.
What do you like the most in your job?
Throughout my career so far, I’ve got to work for unique, game-changing brands with a strong focus on both design as well as doing something good for the world. This gives me a lot of energy.