How did you become designer?

In the mid nineties, design wasn’t know as a profession in India. There were only a handful of design companies across the country and one or two design schools. On a visit to San Francisco, I toured the California College of Arts as an aspiring designer where I had the chance to interact with students. I asked one of them “how’s it going?” and she replied, “Well I haven’t slept for 3 days”. I was sold, and that was the start of my life as a designer.

How would you define your vision of design, your style? 

We use form, type, colour and materials to weave together a singular story. So every detail of the brand, product or interface we design, communicates clarity, excitement, quality and global appeal. Our style can vary based on the requirements of the brands we work with, however every design we create is as honest, meaningful and beautiful as possible.

For the future, what are your professional projects?

The pandemic has shown me that a design company doesn’t have to be geographically limited. We already have clients across the world, however now we have the ability to work from anywhere. This means an opportunity to grow in new and unexpected ways, draw inspiration from a wider world view and build new relationships which I am keen to explore.

The best thing about being a designer is that every day is a new day. And every new project immerses me into a whole new world where I must become an expert in order to push past what already exists and create something new.