Discover the interview of Abhijit Bansod :
How did you become designer?
I was always a maker/ dreamer since my childhood. I loved crafting /shaping things. I finished my schooling in 1990, and I was not aware of design as a profession. I chose Mechanical Engineering, as it was the closest I could get to being a maker or designer. I continued my love for making via model making, participating in the engineering design competitions, designing posters, UI for software games. A design showcase of students work in the newspaper connected me to the design profession, and I joined the National Institute of Design, Ahmedabad, in 1994. I started my career with Titan Design Studio, a leading watchmaker brand in India, in 1998.
How would you define your vision of design, your style?
I have always seen design as a medium of storytelling and expression. Being a product designer, it adds a 3rd dimension to the story. Most of my forms are simple, expressive and layered with small details. I am keen to define/discover the unique Indian Design Language that evolved from our way of life, culture, and unique aesthetic sense.
For the future, what are your professional projects?
While we continue to work with our client on strategic projects in product/ packaging design, we have a few self-initiated projects which reflect our design vision. Mubhi.com is a handcrafted product collection that celebrates Indian stories with global sophistication. Tigoona.com is a design-led initiative to help improve the quality of life and earning potential of street entrepreneurs and refresh last-mile connectivity by giving better mobility, better visibility & better retailing standards. We are working on a Karma based tech platform to bring instant accountability/rewards to our consumption or contribution. We finished designing a fascinating museum called Reuseum and hoping to see it go live soon.
What do you like the most in your job?
Able to work on new/ unknown almost every morning and bring elegant simplicity to complex problems.