With the growing popularity of craft beer, labels start to be a piece of art. You can find everything from cartoon illustrations and hand-drawn masterpieces to minimalistic photos.Therefore, an illustration was chosen as the main topic for three types of new seasonal ale brewed on craft mini-brewery. To convey originality, freshness and exclusivity of the new drink, cartoon foxes, playing in a rock band called Foxybeer, were created. Each cartoon character had an individual look and presented its unique taste of ale.
Location : Kyiv, Ukraine
Project : FOXYBEER