The packaging design for craft beer MUSE was inspired by exploring the history of the brewing industry, where the original brewers were women.
The main idea for the label was to create a feminine and approachable beer packaging.
The label illustration of Three Graces will take you back in time to the Renaissance, the time of rebirth, creativity and new ideas. The soft color shades and light fonts on the label are unique for beer packaging, which helps to differentiate the product in the current, highly saturated, craft beer world.
Designer : Maneh Hayrapetyan
Location : Los Angeles, USA
Project : LYRA Packaging Design