TREF is a premium lager beer, intended for young people who like naturally produced lightly drinkable beer. As it is a new product on the market, communication and design maximize the visibility of the name and draw attention to the story of the product with a kind of design innovation. Playing cards and their vertical symmetry are logically imposed as direction. So the brand was designed as an ambigram logo — a designed word that reads the same when turned upside down. The design conveys associations with the phrases “You were dealt a good hand” or “lucky deal”. Eternal optimists whose glass is always half full and only lose in poker if don’t have a good time, will find themselves in the slogan “Either way”. The selection of the scale of colors, materials and techniques positions the product in the premium segment, the necessary balance between the design of the classic approach of lager beer and the design of craft beer.

Designer : Design Bureau Izvorka Juri?

Location : Zagreb, Croatia

Project : TREF premium lager beer