Pure Pet is an Australian dog skincare brand designed around care, quality, and a playful personality.

The visual identity combines clean, structured packaging with custom hand-drawn dog illustrations that bring warmth and character to the brand. Bold color blocks help distinguish each product and a consistent typographic hierarchy and layout keep information clear and easy to navigate.

The result is a cohesive and recognizable packaging system with personality, giving each product its own identity while keeping the entire range visually connected.

Designer : Roberto De Simone

Location : Bucharest, Romania

Project : Pure Pet Dog Care

Client : Pure Pet