Salmah is a local paper napkin brand in Uzbekistan. The manufacturer asked us to create packaging that would stand out in the market. We researched competitors and used those insights to create a visual system where the key element is animal prints. This design helps the brand stand out on store shelves.

Designer : Jamal Akbarov

Location : Tashkent, Uzbekistan

Project : Salmah Wild

Client : Salmah