DRIZZLE. EAT. REPEAT.
The idea was to make the label feel playful and with a burst of flavour.
We went with a warm, earthy palette, playful character illustrations and a quirky visual language. The little details on the front, along with the flavour cues and ingredient story on the back, come together to complete the visual story across the label.
The goal was to create a product that not only stands out on shelf, but also feels inviting and eye-catching.
Location : Mumbai, India
Project : CHARR – Maple Drizzle
Client : Charr