Broccoli Lover introduces freeze-dried broccoli florets in three unexpected flavors: Choc, Chili, and Lemon. With the bold claim “It’s Broccoli era!”, the brand gives broccoli a new cultural identity – modern, confident, and impossible to ignore.MILK supported founder Esther Fenske in shaping the brand and created a packaging design that bridges food and fashion. The result is a bold visual identity that feels both snackable and expressive – more statement piece than typical health-food packaging.The design is loud yet clean, playful yet graphic, turning broccoli into the hero of a distinctive visual world. At the same time, the product’s nutritional promise stays central: super crunchy, super healthy. According to the brand, one pack provides nearly the daily adult NRV of vitamin C, vitamin B6, and folic acid. This mix of nutrition and strong visual attitude gives Broccoli Lover its edge.

Designer : MILK. Packaging Design Agency

Location : Frankfurt, Germany

Project : Broccoli Lover

Client : Esther Fenske