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April 7, 2026

Vassia Kalozoumi from Merlot Design

Discover the interview of Vassia Kalozoumi from Merlot Design!

How did you become designer?

I developed an early interest in design. I studied Graphic Design at Middlesex University, where I earned a Bachelor of Arts (Honours), and I have been professionally active in the field since 2011.

My education has been further enriched through programs and certifications from the National and Kapodistrian University of Athens and Cornell University.

Over the years, I have led and delivered projects for clients and organizations worldwide, with work that has been published and recognized internationally. My portfolio includes collaborations with brands such as Netflix, Becton Dickinson, Upstream, H&M and L’Officiel.

How would you define your vision of design, your style? 

I approach design as a process of distillation – removing the unnecessary to reveal what truly matters.

My work is intentional and built to last. I focus on clarity, structure, and meaning, ensuring that each project communicates its core idea with precision. Rather than following trends, I aim to create identities and systems that remain relevant over time.

For the future, what are your professional projects?

Following the evolution of my studio into Merlot Design, my focus is on building a more mature and intentional body of work.

I’m particularly interested in projects that require deeper thinking – where design becomes a tool for positioning, storytelling, and long-term growth. Alongside this, I want to stay connected to education and sharing knowledge, as this is an important part of my practice.

What do you like the most in your job?.

What I value most is the flexibility and the perspective this profession offers.

Being able to work from anywhere allows me to structure my time in a way that supports both creativity and focus. At the same time, collaborating with clients from different countries exposes me to diverse ways of thinking, which continuously informs and evolves my work.

Equally important is the process itself – the ability to take an abstract idea and shape it into something clear, tangible, and meaningful.




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