Lustral is an Oregon-based organic soap brand that brings together clean beauty, sustainability, and strong visual storytelling. Each artisan bar is cruelty-free, palm-oil-free, and made with 100% natural ingredients. The first collection includes four scents: Lemon & Mint, Pomegranate & Rose, Fig & Honey, and Cedarwood & Eucalyptus, inspired by mythological muses and wrapped in vintage-style botanical illustrations. Created for those who value purity and design, Lustral turns everyday skincare into a small, sensory ritual.

Creative Direction
Lustral’s visual identity is rooted in elegance, mythology, and natural purity. The logo features a refined serif typeface with soft curves, giving the brand a timeless, understated luxury.

The packaging uses engraved, etching-style illustrations of classical goddesses, herbs, fruits, and botanicals tied to each scent. Combined with balanced, modern color palettes, the result blends old apothecary charm with a clean, contemporary feel.

Designer : Alina Vadean

Location : Bucharest, Romania

Project : LUSTRAL – Organic Soap

Client : Lustral