Regenera wasn’t born from an idea—it was born from necessity: the need to give back to the land what we’ve spent years taking from it… and at times, taking away.
It’s also a statement of intent: to heal the soil so it can express itself in its purest form. Through regenerative agriculture, this project brings to life Metanoia (wine) and Lazaite (extra virgin olive oil)—two expressions that can only emerge when the soil is alive again, when time slows down, and nature is allowed to take the lead.
This is more than a method—it’s a shift in mindset. A refined return to our origins, grounded in the belief that respect for nature isn’t new—it’s something we need to reclaim
OBJECTIVES
Elevate regenerative agriculture by positioning it beyond “organic” standards, highlighting benefits that go well past sustainability.
Tell the story of the ecosystem through a visual language that reveals true biodiversity—layered plant life, insects, birds—seen from a ground-level perspective.
Achieve aesthetic balance by blending the raw materiality of the earth and its living organisms with a refined, high-end execution.
Create a genuine connection between maker and consumer, inviting them to feel part of a living, ongoing cycle with every interaction..
CREATIVE APPROACH
The concept centers on “life at ground level.”
We place the viewer inside a scene that elevates the importance of the small and often overlooked. What unfolds is a living ecosystem that surrounds us and quietly reveals how it works. We become invisible guests, sensing the subtleties of a world in perfect balance.
The consumer becomes a silent observer—immersed in the vineyard or olive grove—experiencing it from an entirely new perspective.
Rather than flat illustration, the proposal embraces true depth of field. By working with varying plant heights and spatial relationships, elements like the ladybug or butterfly gain a tangible, almost physical presence.
The richness of detail rewards repeated viewing: foreground elements feel bold and alive, while finer details dissolve into the atmosphere of the ecosystem.
GRAPHIC SOLUTION
Regenera’s visual universe is built on three core pillars:
Perspective & Depth
Detailed botanical illustration plays with layered planes. Plants such as grape hyacinth, poppy, and cockscomb create a dimensional stage where life both hides and reveals itself.
The Living Accent
Set against a restrained, figurative base, key biodiversity elements are highlighted through premium stamping: the monarch butterfly for the wine, the ladybug for the oil. These function as visual markers of ecosystem health—coded symbols of regeneration.
Typography & Finishes
A carefully curated type pairing reflects the project’s duality: the bold presence of REGENERA alongside a delicate handwritten expression of its purpose—Beyond Sustainable.
Printed on softly textured, cotton-like paper reminiscent of limestone soils, the result feels ephemeral—capturing a fleeting, untouched moment in nature.
PRODUCCIÓN
Each Metanoia and Lazaite label is a fragment of nature captured on paper.
Detail as focal point: Insects are enhanced with vibrant color and embossing, inviting touch and drawing attention to the living elements within the composition.
Materiality: Rustic yet refined papers in soft earth tones reinforce the product’s natural, organic, and elevated character.
Transparency & craft: Bottle numbering and vintage details are handwritten, underscoring the care behind each limited run.
Final touch:
A seed-paper neck tag completes the experience—designed to be planted, extending the life cycle and reinforcing Regenera’s circular philosophy.
Location : Logroño, Spain
Project : Regenera
Client : Regenera