About:

This project explores a modern redesign of KitKat packaging, focusing on elevating both functionality and visual presence while respecting the brand’s iconic identity. The challenge was to reinterpret a globally recognizable product in a way that feels contemporary, refined, and relevant within today’s premium packaging landscape.

Solution:

The redesign leans into KitKat’s core color palette for instant recognition, while stripping the visual system back to clean, minimal elements. Simplified typography, refined hierarchy, and intentional use of space create a more confident and modern aesthetic. To showcase the flexibility of the system, two conceptual flavors were introduced, demonstrating how the design can expand across new product lines while remaining cohesive and scalable.

Result:

The outcome is a refined, modular packaging system that balances heritage with modern design thinking. The updated look enhances shelf presence, improves clarity, and positions the brand for future growth—proving how restraint and thoughtful design can elevate an iconic product without losing its identity.

Designer : Sofia Balli Montalvo

Location : Houston, Texas

Project : Kit Kat – You Deserve a Break

Client : Academy of Art University