Cookie Stack’d is an NPD brand creation, named and designed by Simon Pendry Creative. The classic combo of crumbly chocolate cookies and silky vanilla ice cream never goes out of style. An indulgent moment during a hectic day!
THE BRIEF: Create a brand for our new NPD offering, a delicious ice cream cookie sandwich.
This everyday moment of indulgence doesn’t take itself too seriously, and is a sensorial treat of different textures and tastes. The primary target consumer is female, and looking for an everyday indulgence.
THE OPPORTUNITY: Highlighting the quirky format of the cookie ice cream sandwich was key to driving understanding and trial of this new brand. We leveraged the branding itself to suggest the sandwiched format, then hero’d the product shot and its delicious ingredients to drive taste appeal. Stack’d with personality! The freezer is a very crowded fixture with lots of brands shouting loudly for attention, our approach was bold but simple to deliver that cut through in the category.

Designer : Simon Pendry Creative

Location : Australia

Project : Cookie Stack’d NPD

Client : Dale Farm