Safir Uni is a modern educational platform designed to help students in Egypt make one of the most important decisions in their lives — choosing the right university and academic path.
The project was inspired by a real challenge faced by many students: scattered information, unclear options, and difficulty comparing universities and majors. Safir Uni was created to simplify this journey by providing a clear, structured, and reliable guide.
The brand identity is built around the concept of guidance and clarity. The logo combines the letters “S” and “U” into a minimal geometric monoline form, subtly creating a falcon head. The falcon symbolizes vision, focus, and direction — reflecting the platform’s role in helping students see their future clearly.
The visual identity follows a clean and modern approach, using a consistent system that works across digital platforms such as mobile apps, websites, and social media. The result is a flexible and scalable identity that enhances usability and strengthens the brand presence.
This project includes logo design, brand identity, and art direction, delivering a cohesive experience that aligns with the platform’s mission to guide students with confidence.
Location : Egypt, Qena
Project : Safir Uni — Logo & Brand Identity
Client : سفير الجامعات | Safir Uni