Global creative agency Robot Food has partnered with UK pet care brand Pooch & Mutt to create a versatile and futureproofed identity, designed to span its extensive offering of expert-backed pet nutrition, services, supplements, and accessories.

The project involves a full strategic repositioning for the brand. This includes a core creative idea, visual and verbal identity, packaging design, and comprehensive brand world to shift Pooch & Mutt from its roots as a direct-to-consumer startup, to the definitive partner for every pet owner as the brand embarks on its next five years of growth.

Designer : Robot Food

Location : Leeds, United Kingdom

Project : Robot Food champions ‘all breeds and needs’ with strategic rebrand for Pooch & Mutt

Client : Pooch & Mutt