SINNERS is a bold brand identity for a smash burger restaurant, inspired by the meaning behind its name. The visual identity combines expressive typography with a custom devil mascot, creating a playful yet rebellious personality that is instantly recognizable.
A vibrant color palette and dynamic graphic language strengthen the brand across every customer touchpoint, while a consistent visual system ensures a memorable experience throughout packaging, signage, merchandise and digital applications.
Location : Thessaloniki, Greece
Project : SINNERS – Smash Burger
Client : SINNERS – Smash Burger