vial is a branding and packaging project by Presentable design studio that reimagines everyday wellness through a disciplined visual system. In a category dominated by urgency and clinical cues, it proposes a quieter alternative — treating wellness as steady, cumulative, and routine.

The identity is built on a modular grid inspired by Mondrian’s compositional clarity and the stacking logic of Tetris. Each geometric unit represents a nutrient, aligning and shifting to form balanced compositions that reflect absorption, changing needs, and the idea of wellness as a continuously adjusting state. The logotype is constructed from the same stepped geometry, making it a direct expression of the system rather than a separate mark.

Colour functions as an informational layer, with each hue denoting a specific nutrient, while restrained typography maintains clarity. Integrated checkboxes allow users to track daily intake, turning the packaging into a small ritual object. The result is a cohesive system spanning identity, packaging, information design, and user experience.

Designer : Presentable

Location : Gurugram, India

Project : vial branding and packaging

Client : vial