SHOKA is a self-initiated Egyptian street-food brand concept bringing together summer prickly pears and winter roasted sweet potatoes, inspired by street vendors who switch between the two as the seasons change. A bold retro italic Latin/Arabic wordmark with diamond dots inspired by cactus spines, a palette sampled from the fruit itself, and a packaging family of trays, sliding boxes, carriers and sauce sachets. Brand identity & packaging by pavly.ai and Fady Attia. Imagery created with AI-assisted tools under human art direction; not commercially launched.

Designer : pavly.ai – Pavly Wagih

Location : Cairo, Egypt

Project : SHOKA

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