Kamakura is an authentic Japanese matcha tea brand created to bring the tradition of ceremonial matcha into modern daily rituals. The brand offers single-origin ceremonial matcha alongside handcrafted tools for an intentional tea experience at home.
The challenge was to create a visual identity that respects the authenticity and cultural heritage of Japanese matcha while making it feel relevant, contemporary, and premium for the modern consumer.
The goal was to avoid a purely traditional aesthetic and instead find a balance between Japanese heritage and modern simplicity.
The concept:
The visual language draws inspiration from the circular movement of the Chasen, the traditional bamboo whisk. This movement became the foundation for the brand’s central visual element: The Whisking Circle.
The circle represents movement, balance, continuity, and the completion of a ritual.
Location : Soest, Germany
Project : Kamakura
Client : /