For Radiance Face Cream, Allura approaches packaging as a canvas, one where illustration, material and form become part of the same composition.

Set against a deep emerald ground, flowering branches extend across the carton while a pair of birds rests at the centre of the artwork. Rather than being applied as decoration, the illustrated landscape responds to the architecture of the box, allowing the composition to unfold across its surfaces and turning the package into a tactile illustrated object.

The birds introduce a quiet sense of connection and harmony, while the surrounding blossoms suggest renewal, delicacy and the cyclical character of nature. Painterly gestures bring depth and movement to the background, contrasting with the precision of the typography and the restrained structure of the packaging.

Gold detailing punctuates the dark green palette with moments of light, giving the packaging a refined material presence without overpowering the illustration. The accompanying jar is deliberately quieter, allowing the illustrated carton to carry the narrative while maintaining a clear relationship between product and package.

The result extends Allura’s visual world through a more intimate expression of the brand’s philosophy: a cosmetic object conceived not simply to contain a product, but to hold a moment of nature, a canvas for beauty, care and quiet renewal.

Designer : Milena Kocharyan

Location : Yerevan, Armenia

Project : Allura I Radiance Face Cream

Client : /