The client commissioned us to design the packaging for their range of red, white, and rosé wines, which they named Freedom. They wanted distinctive packaging that would captivate consumers and spark conversation at the table.
We were looking for a unique concept for the word “Freedom,” and as a result, we came up with the idea of ​​creating a metaphor using a significant element of origami: the paper bow tie. This bow tie would represent a bird, a symbol of freedom, and through a micro-perforated and die-cut system, the bow tie could be removed from the label, thus freeing it. Removing the bow tie transforms the label’s design in a unique way, revealing the wine’s color. In this way, the label tells a story that consumers will enjoy sharing with their friends and family, making the packaging memorable. Each bow tie features a different color combined with foil stamping to make the design unique, distinctive, and elegant all at once.
The element on the neck of the bottle is not only decorative but also allows the bow tie to stand upright, creating an interactive experience for the consumer.

Designer : Javier Garduño Estudio de Diseño

Location : La Hiniesta, Zamora, Spain

Project : FREEDOM

Client : Bodegas Pobladura