Caiaffa Ancestrale celebrates wine in its most spontaneous form. A delicate botanical world of flowers, fruits and insects spreads freely across the label, inspired by the natural character of the wine. At its center, a custom die-cut butterfly literally breaks the boundaries of the label, creating a playful interaction between illustration, paper and wine. A small detail that brings the whole label to life.
Credits:
– Creative Direction: Erik Marchetti
– Creative Direction: Luís Felippe Cavalcanti
– Creative Direction: José Luiz De Lazzari
– Photography: Moropolo Studio
– Photography Retouch: Patricia Thiesen
Location : Porto Alegre, Brazil
Project : Caiaffa Ancestrale: Alive by Nature
Client : Caiaffa Vini Biologici