As our first agency owned and incubated consumer brand – we created the brand name, brand identity, packaging design system and verbal and visual brand world for Reformed Characters. Our aim was to create a bold and ballsy alcohol-free brand with a true cult feel to it, not shying away from the reasons why so many people are choosing to ‘take a break from booze’.

Designer : Greatergood® Brands

Location : London

Project : Reformed Characters – Unapologetically Alcohol-Free

Client : Reformed Characters