A household with a newborn goes through up to ten packs of baby wipes a month. Most end up in landfill, drainage systems, or the ocean.

Mo & Marine was built to change that – and needed a brand that made the sustainable choice feel like the most desirable one. We created the complete brand identity and packaging design system, rooted in the three environments most affected by conventional wipe disposal – land, seas and oceans, and air – anchored by a confident mid-shade blue and the strapline Little Bums Big Ambitions. The brand launched to immediate award recognition for both product quality and packaging design.

Designer : Greatergood Brands®

Location : London, UK

Project : Mo & Marine

Client : Mo & Marine