We were entrusted with shaping the visual identity for MU:UD – nicotine pouches available in eight vibrant flavors. The goal was to shift the category’s perception in the European market, moving away from a purely technical product toward a brand associated with moments of rest, entertainment, and fun.
Playfulness became central to the art direction. Each flavor was translated into dynamic geometric patterns inspired by fruits and berries, enriched with a subtle tribal touch to create a distinctive brand signature.
The result is a series of vibrant, accessory-like packages designed to stand out on shelves while uplifting mood through bold, kaleidoscopic color compositions.
Location : Yerevan, Armenia
Project : MU:UD Nicotine Pouches Packaging Design
Client : MU:UD