Wesal Bussiness is a company that offers marketing, branding
and digital services for companies based in Saudia Arabia and
the Gulf through creative and strategic approaches to guarantee
value and growth for these companies.
The challenge
The challenge was to create an identity that reflects the company
approach, yet distinctive enough in the crowded market of KSA.
The solution
The solution was to create a logotype-based identity and a verbal
representation that reflects the company strategic approach of
connecting companies to their vision blus designing a supporting
identity system that reflects that creative approach of the company
utilizing assets adopted from the Saudi culture for hast familiarizing
of the brand to the target market and making connection as “Wesal” Arabic meaning refers to visible in every graphic asset in the brand.
Location : Mukalla, Yemen
Project : Wesal a sense of connection in every asset
Client : Wesal Bussiness