xolve is a strategy-first brand consultancy headquartered in Ho Chi Minh City. We partner with ambitious businesses seeking to move from identity to influence. By integrating insight, strategy, design, and cultural understanding, we help fast-growing companies build cultural relevance, commercial resonance, and long-term equity.

As Vietnam’s premier wine brand, Chateau Dalat set out to rejuvenate its image through packaging that could resonate with a younger, design-conscious audience, while preserving its heritage of craftsmanship and cultural depth. The pursuit was to find harmony between modern aesthetics and timeless authenticity, creating a collection that would feel both meaningful and desirable.

xolve branding collaborated with Chateau Dalat to craft the Phúc Lộc Hoà Ca collection, envisioned as a gift of both significance and beauty. The design captures the poetry of Dalat itself: misty hills, golden sunrises, and indigo twilight, with each bottle encapsulating a fleeting, timeless moment. Inspired by Dalat’s ever-changing skies, xolve translated the transitions of Dawn, Sunset, and Twilight into three seamlessly connected labels. A continuous landscape of rolling hills stretches across the collection, with hues subtly shifting to mirror the changing light.

Beyond a visual refresh, Phúc Lộc Hoà Ca invites drinkers to pause, reflect, and embrace the quiet poetry of each moment. The result is packaging that balances sophistication with warmth, modernity with heritage, embodying connection, tradition, and the fleeting beauty of time.

Designer : Xolve branding

Location : Ho Chi Minh City, Vietnam

Project : Chateau Dalat – A Symphony of Fortune and Prosperity, Packaging Design by xolve branding

Client : Ladofoods