Packaging That Tells a Story

We developed a visually compelling and socially conscious packaging system that:

1. Visual Identity Rooted in Origin
• Creative Concept: “From the Earth to Your Cup: The Art of Harvesting.”
• Design Elements:
o Hand-drawn illustrations of coffee plants, roots, and harvesters.
o Rustic textures & earthy tones to emphasize authenticity.
o Color-coded labels (light, medium, dark roast) for easy recognition.

2. Celebrating the Hands Behind the Beans
The packaging highlights:
• The journey of coffee cutters (seasonal workers who handpick beans).
• Social advocacy through storytelling—sharing their struggles and contributions.
• A call to action for fair labor practices in the coffee industry.

3. Core Brand Territories
• Experience – The ritual of brewing and savoring.
• Connection with the Land – Sustainability.
• Tradition – Honoring generations of coffee farming.

The Impact
✅ Stronger Brand Differentiation – Stands out on shelves with unique, artisanal design.
✅ Emotional Consumer Connection – Buyers appreciate the human story behind each bag.
✅ Social Responsibility – Raises awareness for fair wages and ethical sourcing.

Why It Matters
Del Corte isn’t just coffee. By choosing Del Corte, consumers support:

Sustainable farming in Nicaragua’s highlands.
Fair treatment of coffee harvesters.
Artistic storytelling through design.

#CoffeeWithACause #EthicalPackaging #SupportFarmers #SpecialtyCoffee #DesignForGood

Designer : Unneandertal studio

Location : Managua, Nicaragua

Project : Del Corte Coffee – Packaging with Purpose

Client : COOMCAFE