UNCLE TIGER is a mineral-based cat litter brand that challenges mainstream cute design trends through feline-centric design principles. Adopting a cat’s perspective, the brand embraces felines’ primal instincts with intentional design execution.
Inspired by geological formations, it has developed a cohesive visual system based on mineral morphology, establishing a unified brand identity comprising custom typography, a logo, and functional packaging.

The packaging utilizes recyclable corrugated kraft paper to reduce plastic dependency. Employing the silkscreen printing process with strategically applied monochromatic silver ink, each surface authentically replicates raw mineral textures observed in natural environments.

Designer : LBD Brand Creative

Location : China, Beijing

Project : Uncle Tiger Cat Litter Package Design

Client : /