This is a project developed for a line of canned teas from Dêvi, a natural beverage brand, where each flavor has a distinct visual identity that reflects the ingredients, functional attributes, and personality of each drink. Vibrant colors and illustrations in an iconographic style were used to visually represent the flavor of each tea. The typography is modern and speaks with the consumer, giving a playful and rebellious aesthetic. The bottom part of the label is in a more neutral color, highlighting the information that the consumer seeks, creating a white space in the layout, showcasing the colors and graphic elements that represent the flavor. This packaging design aims to capture the attention of consumers who seek not only quality and tradition in their teas but also an expression of their identity and lifestyle. The combination of elements, colors, and typography communicates innovation and fun, suggesting a consumption experience that is both familiar and surprising. This may attract a younger audience or those who value healthy products and visually standout designs, while maintaining functionality and attractiveness on the shelves.

Designer : Valkiria Inteligência Criativa

Location : Porto Alegre, Rio Grande do Sul – Brazil

Project : Dêvi Chá

Client : Dêvi Bebidas Naturais