The design seeks to breathe new life into the packaging of Tambun Pneah biscuits, a cherished tradition from Penang. By merging traditional Chinese paper-cut art with contemporary design features, it offers a captivating and interactive packaging experience. The paper-cut art can be showcased on its own, serving as a meaningful keepsake filled with love, blessings, and good wishes for family and friends. Additionally, the packaging highlights the auspicious character “福” (blessings) alongside iconic Penang landscapes, paying tribute to the brand’s cultural roots. Each drawer symbolizes a unique aspect of “福,” encouraging consumers to delve into the deeper significance of the biscuits. This creative packaging honors tradition while resonating with a modern audience, and it also functions as a lovely paper craft, making it a thoughtful gift for loved ones.

Designer : Tan Hua Lu

Location : Malaysia

Project : Tambun Pneah Packaging

Client : /