NUJA is a coffee shop located in Ensenada, Baja California. Its brand identity is fresh and youthful, with typographic play that creates perfect symmetry through fluid strokes, resulting in a dynamic and fun logo. This logo has an alternative version where the letters resemble coffee cups, a visual detail that extends to the brand’s graphic elements. Additionally, a main illustration brings a tangible and cheerful touch to the depiction of the coffee cup. The color palette, with fresh and contrasting tones, grabs attention and sets NUJA apart from other coffee shops in the area, solidifying its unique and memorable image.
Location : Mérida, México
Project : NUJA
Client : NUJA